Just a few small things can make a difference for SEO!

Every time I meet a customer they ask me if they have to sign-up for a monthly retainer for SEO. I tell them no and that a small investment can make a big difference. Even just implementing keyword phrases into the website can enhance rankings in the search engines!

Take the example of 2 clients of LuCorp Marketing who had their sites in Flash: Once we redeveloped their site in html format with CSS, implemented keywords in the Title tags, H1, H2, H3 tags, alt image tags, and in their Meta Descriptors per page they suddenly came up on the first page for a large percentage of their keywords for organic results! The investment of keyword research, site redesign and keyword implementation did tremendous things for their rankings.

Both clients just contacted us to tell us they were now receiving all sorts of leads from their website from clients doing search queries. They were "lost in the shuffle" before. We monitor the rankings and keywords for them at LuCorp Marketing, but try to keep the SEO implementation within budget! Both clients have now moved on to the next phase in SEO-link building, article writing and social media campaigns.

The moral of the story, begin an SEO campaign with the website first and then work from there to develop programs.