Starting a Link Building Campaign

In order to compete in the Internet world your website needs to be "popular" - you do this through Link Building. Links are important to search engines and customers as they look for your site listings in a variety of places. Links build popularity. A site that is popular has a higher page rank and if you can get that site to link to you your site gets some of this "popularity" or "Link Juice". The more popular your site is, the higher the page rank, the higher your site will come up in the search engines for a query. Google is currently #1 with about an 80% plus market share on the search engine queries.

A good Link Building Strategy is to request links from the search engines first: Google, Google Maps, Yahoo Local, MSN Bing, AOL....and then to find "relevant" and "Popular" sites to request links. At LuCorp Marketing we analyze the competition and relevant searches for available links. We also look at the page rank of every site we are building links from to make sure they are "Popular" and to make sure they are "Relevant" to the business we are linking for.

The key is to do a Link Building Strategy slow and steady. Do a few each day and keep track of links being built. Don't purchase a link farm program that does the link building quickly. This is dangerous as you may not know what the link popularity of the sites being linked or the page rank. You may also find your company on non-relevant sites and this can be detrimental to your business. Again, build links slow and steady, that are relevant, and that have page rankings worthy of linking from.